Wednesday, January 06, 2010

Making toasting cool

Crumbs... toast the future and watch your bread brown to perfection
By Rob Lyons
Last updated at 12:28 PM on 05th January 2010

The days of breakfast ruined by burnt toast became a thing of the past yesterday as the world's first see-through toaster went on sale.

Engineers have spent 15 years perfecting the £160 Magimix Vision Toaster, which has double insulated clear glass on both sides giving a panoramic view of each slice as it cooks.

The hurdle was finding a way to cook the bread in the toaster without using traditional metal elements which obscured the bread.

Magimix solved the problem by placing this metal plates behind long life quartz elements in the corners of the toaster which deflect heat evenly across the bread.

Engineers have spent 15 years perfecting the £160 Magimix Vision Toaster, which has double insulated clear glass on both sides

Engineers have spent 15 years perfecting the £160 Magimix Vision Toaster, which has double insulated clear glass on both sides

Now hungry users can watch as they brown baguettes, crumpets, buns and teacakes to perfection and take them out at just before they become too crispy.

After years of testing and creating five versions of the product, Magimix finally settled on a finished version of the toaster which made the toast look like it was hovering last year.

It has been initially launched at five John Lewis stores in the UK this month, and is expected to be rolled out across other stores nationwide later this year.

Magimix Managing Director Simon Kinder, said the company could have rushed the product into production four years ago but held off because they wanted it to be perfect

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